EK by 17th Lane

EKby17thlane is a womenswear fashion brand founded in February 2020, by Yetunde Otusajo. The African fashion brand provides women of various sizes (from 6-22) with comfortable, stylish and functional pieces guaranteed to turn heads in every room.

At EKby17thLane, they are more mindful and thoughtful about how clothings are being produced, how they’re being purchased, and how they’re being used/worn by our customers.

Read about Sustainability in the African Fashion Industry 

            Ruffle Button Skirt 2-piece

Ekby17thlane believe every woman is unique, beautiful and wonderfully made, and your clothes should reflect all of these qualities as well. All their designs are feminine, fun, timeless and functional for every woman.

    Blue strap maxi dress

While they offer bespoke and custom pieces on request, all their fabrics used are locally sourced and handmade with love to order, which is why they always have a production and delivery time to create pieces of high-quality, transitional designs and durable construction.

       Brown Cowl Neck Maxi Dress

Every woman has the right to look like a million bucks without breaking the bank – buying less, but better.

EK’s goal is for every woman in the world to have at least one stylish pretty EK piece in her wardrobe!

You also need to see Annie Milton, a fast rising African fashion brand handcrafted for women seeking exquisite elegance.


 Annie Milton is a big believer of elegance . For her, elegance surely is a thing of beauty. It defines the beauty of simplicity with a touch of style and neatness and more. Elegance is all about the “quality of being graceful and stylish in appearance and manner; the quality of being pleasingly ingenious and simple". This is exactly their vison, mission and mantra. 

Shop Annie Milton now 

          Anne Queen Neck line puffed sleeve red flare dress