Abigail Ajobi, designer and director of the name sake brand, graduated in 2019 from UAL's London College of Fashion, having previously studied at Central Saint Martins. She went on to launch the brand in 2020. Abigail Ajobi is a luxury streetwear label on a mission to raise social consciousness through print-based designs that highlight unpleasant problems.
To promote a more sustainable style of working, only limited quantities of dead stock textiles are produced, and placement prints are not used, making each piece unique to the individual. However, being 'green' is not the only indicator of sustainability. Ajobi defines sustainability as the actions you take to improve your surroundings. This is why a portion of the total profit from each collection is donated to a charity.
Since her inception in October 2020, Abigail Ajobi has been featured in Gaup magazine, as well as Hunger magazine, Tmrw magazine, and FY Magazine's 'One To Watch.' Abigail Ajobi received the UAL Enterprise award for her contribution to sustainability and community development, and she was just nominated for the BFC's NEWGEN award.
Abigail Ajobi, as a brand and as a designer, values sustainability, which is why our 'convertible' apparel feature has been carried over from past collections. This implies that many of our pieces, from shorts to full-length pants, can be worn in a variety of ways.