Fruché is a Nigerian modern fashion label based in Lagos. Fruché's Creative Director and Founder, Frank Aghuno, has been creating since the age of 11. He used to rip up his mother's Ankara (Wax print) wrappers and hand stitch them into outfits. Aghuno is a self-taught artist. The majority of my knowledge came from extensive research and mentorship from his former fashion designer mum.
The brand's mission is to tell deep, historical, radical, futuristic, and modern progressive stories that challenge the idea that Nigerian/African women and men are expected to appear and dress a specific way. Fruché is an amalgamation of traditional Nigerian culture, heritage, handmade traditions, and modern design. The brand has a distinct sensibility that mixes an expressive narrative with a robust sensuality that is luxuriously modern.