Desirée Iyama The Label is a slow fashion womenswear label founded in July 2020 by Desirée Iyama. Their collections revolve around a tender yet timeless aesthetic and are designed to be feminine, fun, and functional for every woman.
Desiree Iyama promotes the idea of 'slow fashion' through her ethics and aim to contribute to the circular economy. Fabrics are locally sourced from suppliers and of limited quantities. All garments are handmade to order in limited quantities, no garment is pre-made. Leftover pieces are used to make accessories such as face masks, headbands, scarves, and scrunchies.
Iyama grew up in a creative household with her mother as a Fashion Designer and her late grandmother as a Seamstress, she acquired a number of skills including sketching, pattern cutting, sewing, creative direction, visual merchandising and designing from a young age. In July 2016, she officially launched her brand 'Desirée Iyama' however, after 17 months of running the business, She embarked on a two-year break to garner knowledge on fashion business by enrolling in a Masters course. During the two-year break, she took time to rediscover her tenderness and find my resilience which led to the rebranding, revitalizing, repositioning and relaunching of 'Desirée Iyama' in July 2020.
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