Plus size African Fashion Brands
The plus-size industry has never really been what people envision when they consider style, glitz, and fashionable goods. In addition to being hard to find, plus-size clothing has scarcely ever given women the chance to appear attractive, sensual, or fun. Plus-sized women have long found it challenging to highlight their attractiveness since bright colours, stripes, flowers, and fancy materials are often forbidden, and the outfits are loosely cut to hide the form.
Contrarily, "genuine" fashion presented a stereotyped view of women that didn't appeal to the overwhelming majority of them. On billboards and fashion catwalks, size 10 models appear stunning, but they represent an idealised version of a woman who doesn't exist. According to data, sizes 14 through 18 are really the ones that are most commonly sold, not sizes 10 and under.
All special size consumers, including plus, petite, junior, and tall sizes, have experienced the same problems. These limitations are now being broken by the inclusive sizing idea, which is also bringing a fresh perspective to the special-size market. One that allows each person an equal chance to be themselves. The inclusive size market is a new frontier for high fashion, in addition to the significant cultural and societal changes it is bringing about. Established businesses are gradually catching on to this new trend as new inclusive size labels emerge. This therefore creates new market potential across nations, target markets (men, women, and children), and product categories.
Here are a few plus size african fashion brands;
Makioba
Known for her stunning ready-to-wear and couture designs, Makioba Susan Bob-Manuel Olugbile is one of Nigeria's most talented designers. In order to explore her creative interests and create pieces that would make any woman feel trendy and attractive regardless of size, she launched her own business in 2013. Makioba was influenced by the affluent and refined culture of her Kalabari ancestors. She was born and raised in the bright and colourful metropolis of Port Harcourt, River State, Nigeria. Her grandpa was highly regarded for his extreme sense of style and polished look, so her family was a significant factor in influencing her sense of fashion, in addition to her opulent upbringing. Makioba grew up following in the footsteps of several notable fashion icons in her neighbourhood. She began combining all of her influences as a college freshman to develop her unique sense of style, and while studying Economics at the famous University of Port Harcourt, her classmates frequently praised her for her attention to fashion.
She worked while attending school throughout her school years, which prepared her to be a diligent and ardent worker, and it didn't stop her from pursuing her educational ambitions. Shortly after graduating, she was hired by a prominent oil and gas business in Port Harcourt. She relocated to the city of Lagos to enrol in the House of Henri Fashion & Arts Academy's fashion design programme after being drawn in by fashion. This changed her direction and helped her to pursue her artistic pursuits. She began her career in the fashion industry by turning her guest room into a tailoring shop while continuing to devote all of her time to her job and her marriage. Makioba had her sights set on her objectives, so she toiled diligently on the weekends and at night to meet the mounting demands. Eventually, she resigned her job to devote herself entirely to honing her abilities.
Her road to becoming one of the most sought-after names in haute couture in Africa began with the growth of her fashion company.
Reign Studio
Swimwear, everyday items, and loungewear for larger-busted women are all part of the Reign Studio collection. They exist to provide bigger breast ladies trendy, useful, and up-to-date styles that are in fashion.
They support you by supporting your skin, enjoying it, and being shameless and unapologetic in the hopes of empowering women to feel at ease and liberated at home, on the beach, or in the swimming pool.
They are committed to giving you a contemporary, beautiful, and pleasurable design that offers sufficient support and fit.
They don't want women with bigger busts to feel like niche consumers because they are losing out on the newest, most fashionable styles.
Wanni Fuga
African Fashion designer Toluwani Wabara, is the brain behind the Wanni Fuga concept. Her designs are centred around African gowns and two pieces for women who will like to stand out in any formal occasion, party, wedding, religious event, homecoming, African history month or family reunion. These clothing are carefully made with locally and responsibly sourced materials to be made by the best designers from Africa and can be ordered to your custom fit.
Toluwani Wabara holds an Engineering bachelor's degree from the University of Sheffield. She is one to be described as fierce and passionate about her business which is promoting African Fashion excellence through her craft. It is safe to say her engineering skills have been rightly fused with her fashion skills. Her Nigerian born contemporary brand has grown internationally since its establishment in 2014.
From the look of things, Toluwani is a lover of neutral colours, aesthetics and everything beautiful.
One of her signature fabrics is combinations of silk aided with high quality cotton. Her Madame collection is a good example of this. The Madame collection is to inspire strength and confidence in women. This collection uncovers a contemporary, chic and ethereal look for the Wanni Fuga woman. This collection is defined by a muted palette of ecru, fiery red, sage green and brown; the colours of the earth.
Wanni Fuga's Maxi dresses are best paired with turbans and comfortable slippers or shoes depending on the occasion. A MiraChamp bag will knock off an absolute look.
Toluwani got the capital to launch Wanni Fuga on personal funds an d family grants. See how to get funding as an African creative