The Psychology of Yellow

The radiant color of yellow promotes happiness, and optimism in the observer. Yellow is said to promote happiness more than any of the other major colors. Believed to have an influence on the left side of the human brain, yellow helps foster strong analytical thinking.
Some other positive effects of yellow include:
Increased mental activity
Heightened awareness
Increased energy levels
Increased metabolic rate

Color is a powerful tool for communication, and it’s also one of the ways we self-identify. The color of our clothing serves as a signal to others; it tells them who we are. When we get dressed each morning, we're telling ourselves who we aim to be and how we hope to feel, with color as a vital component. 

Take a look in your wardrobe and see what emotions come up with each color. Try muted tones with pops of color—does this raise or lower your confidence level? Experiment with various activities as well. Does green feel calming when you’re eating breakfast but heavy when you’re working? Through trial and error, you can find the right combination for your moods.


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