The Psychology of Blue

Blue is a color often found in nature - The pale blue of a daytime sky, or the rich dark blue of the deep blue seas for example. It is for this reason perhaps that people often describe the color blue as calm, and serene.
Blue is also often described as peaceful, tranquil, secure, and orderly. Blue is often seen as a sign of stability and reliability.

Wear blue for confidence. The color can have the ability to ease anxieties, making it an excellent shade for work or school presentations. Blue can also be a comforting color in stressful situations.

Color is a powerful tool for communication, and it’s also one of the ways we self-identify. The color of our clothing serves as a signal to others; it tells them who we are. When we get dressed each morning, we're telling ourselves who we aim to be and how we hope to feel, with color as a vital component. 

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