Own Your Dreams



Own Your Dreams’ is mini series by Fashtracker in support of International Women’s Day. Successful women from several sectors, and industries share with us what their dreams or goals are, and how they plan to accomplish them. The hope is that we can all be inspired to be more audacious in our individual lives.

Over the past 8 years, Toyin Jolapamo has supported brands across the energy, technology, fashion and entertainment industries in developing and implementing effective communications strategies to build brand equity. She is passionate about helping individuals and brands tell their stories, optimise their online presence, and leverage insights to enhance their marketing strategies and further their business goals.



In 2011, her passion for styling and writing led to the launch of my fashion and lifestyle blog called TheSohoSister whilst studying for an undergraduate degree in Law and Social Anthropology. This experience encouraged her to learn about online branding, blogging and social media, whilst her degree gave her the opportunity to explore the diversity of the human experience, understand the different economic, socio-political and cultural factors that influence people’s beliefs and values and learn how anthropological insights can be utilised in influencing people and communicating effectively. These skills have been instrumental in propelling her career in communications/marketing.

What have you learnt from Toyins words of wisdom? Share with us in the comments

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